In most general terms, technology and digital media have transformed how companies operate and people interact in today’s world. A world where people are not connected 24/7 might only be imaginable in countries like the DPRK. But there is more to social media than just Facebook, Twitter, Google, and Youtube. We want to understand how technology can enable engagement, and how content can inspire, all to drive goals and objectives. But Asia is complex and different compared to Europe or North America. And Asia not only is one of the fastest growing regions, but with China has also most internet users in the world.
Technology and digital media transforms how people communicate, how consumers purchase, how travelers share experiences, as well as how companies operate. While engagement levels are particularly high in Asia, we do face a Digital Literacy problem, and digital innovation asia seeks to bridge the digital divide by cooperating with private and public sector organizations to develop a platform that drives capacity when it comes to “Digital” and “Asia”. Our biggest challenge in digital literacy is taking organizations and moving them to a position where they can interact with, communicate with, and work with the community that is digitally enabled.
When it comes to travel and tourism, learning and development has never been more important in an industry increasingly governed by digital. Ensuring teams from the very top down having access to relevant tools to keep them up to speed with the digital age is critical to develop tourism, especially in emerging tourism destinations, where digital can help build a level playing field to compete in a competitive world. digital innovation asia is a platform to develop capacity and promote innovations in technology, digital, social media, and mobile in Asia travel and tourism by staging events and creating initiatives, where sharing is an important part, especially when it comes to digital training, and development. Social Media and digital communication doesn’t belong to Marketing, it doesn’t belong to PR, it doesn’t belong to anyone it belongs to everyone and it’s value should be considered at every level of the business and department of the business to enable closer and deeper human connections.
digital innovation asia is strategically aligned with the Pacific Asia Travel Association (PATA), and endorsed by the World Tourism Organization (UNWTO), the Association of South East Asian Nations (ASEAN), the Mekong Tourism Coordinating Office (MTCO), the Tourism Technology Association (TTA), Global Business Travel Assoc. (GBTA), and SKAL. digital innovation asia is overseen by the DIA Council (made up of senior e-commerce professionals from hotel companies, tourist boards, and airlines). The first digital innovation asia events were successfully launched beginning of June 2013, featuring the first Blogger Matchup, Digital Innovation Asia Thought Leader Summit, and Annual Digital Innovation Asia Awards in Bangkok, as well as five E-Tourism Asia Boot Camps over the past two years, which is now under the DIA umbrella. We welcome you to the new digital innovation asia website, connected to our social media presence on Facebook, and Twitter (DIAsiaTourism), as well as LinkedIn. Over the coming weeks, we will announce our upcoming events in 2014, which will include our Annual digital innovation asia in June in Bangkok, including Blogger Matchup Speed-dating and E-Tourism Asia Boot-camp events, as well as the digital innovation asia awards.