China Digital and Marketing Strategy

Assisting organizations with China market entry and digital marketing strategies, including figuring out the best distribution strategy in China and Chinese social media, from an internal seminar on the latest trends on China outbound travel to strategy formulation. Having partnered with leading firms including Dragon Trail Interactive and COTRI ensures execution from strategy to project management.

Some interesting facts about the new Chinese tourist:

Wealthy: Chinese tourists spent a record-breaking $102 billion on trips in 2012. (Source: UNWTO)

Young: 67% of Chinese travelers are between ages 25-44. (Source: Tourism Review)

Tech-Savvy: With 600 million Internet users, 92% of whom are on Chinese social media. (Source: Go Globe)

Social: 6% of consumers rely on recommendations from their social networks. (Source: McKinsey)

 

Related Entries