Jens Thraenhart, together with Professor Markus Schuckert, will lecture at the Hong Kong PloyU Winter School. The 2014 Hong Kong PolyU Winter School developed by the School of Hotel & Tourism Management is an executive development programme for senior hospitality industry managers, and it will be held on 10-22 February 2014. The Hong Kong PolyU Winter School will offer six in-depth modules, which are relevant to the changing business environment, practical in substance, and interactive in nature. The programme is co-organized by the Hong Kong Hotels Association. Hong Kong PolyU Winter School is an annual programme, and participants who successfully complete six different modules over a maximum of three-year period will receive an Advanced Certificate in Hospitality Management issued by the School of Hotel & Tourism Management at The Hong Kong Polytechnic University.
Professor Schuckert and Mr Thraenhart will host an interactive and cutting-edge program over two days, focusing on social media marketing. The session will include topics from the latest social media trends and tools, developing and executing a social media strategy, influencer marketing and blogger outreach, as well as China digital and social media.