DIGITAL INNOVATION ASIA (DIA) IS A PLATFORM TO DEVELOP CAPACITY AND PROMOTE INNOVATIONS IN TECHNOLOGY, DIGITAL, SOCIAL MEDIA, AND MOBILE IN ASIA TRAVEL AND TOURISM. Digital adoption across Asia is continuously on the rise and travel and tourism organizations are constantly forced to adapt to the latest trends – mobile, video, social media, content marketing are just some of the important topics. Marketers in Asia are continually increasing their digital allocation and it is predicted that digital spend will grow by over 5% in 2014 (Source: Gartner). DIA gathers key digital players from brands, agencies, publishers, technology/solutions providers; creating a platform to share and explore innovative ideas & solutions while staying ahead of the game. DIA is also a platform for those entering the digital space, and helps develop human digital capacity in travel and tourism in Asia. DIA is strategically aligned with the Pacific Asia Travel Association (PATA), and endorsed by the World Tourism Organization (UNWTO), the Association of South East Asian Nations (ASEAN), the Mekong Tourism Coordinating Office (MTCO), the Tourism Technology Association (TTA), Global Business Travel Assoc. (GBTA), and SKAL. The first DIA events were successfully launched beginning of June 2013, featuring the first Blogger Matchup, Digital Innovation Asia Summit, and Annual Digital Innovation Asia Awards in Bangkok, as well as five E-Tourism Asia Boot Camps over the past two years. DIA is overseen by the DIA Council (made up of senior e-commerce professionals from hotel companies, tourist boards, and airlines).